About Anel Korsten & AK Innovative Tech
Helping Service-Based Businesses Fix & Simplify Their CRM Systems
Using GoHighLevel & Systeme.io, without the tech overwhelm.
Meet Anel Korsten
Owner & Founder
Anel Korsten helps service-based business owners trade digital overwhelm for operational freedom.
Backed by a diploma in management assistance, specialized certifications in web design, and over two decades of hands-on experience, Anel blends deep technical expertise with a genuine passion for simplifying business systems.
She knows that business systems should give a business owner room to breathe, not a longer to-do list.
As the leader of AK Innovative Tech, she specializes in helping service-based businesses clean up, streamline, and master their CRM systems inside GoHighLevel and Systeme.io.
As a certified Systeme.io expert, Anel brings platform-specific expertise alongside a practical, results-focused approach to building and improving business systems, creating practical, effortless backends that naturally support how business owners work, run, and grow day to day.
Having worked across multiple platforms over the years, Anel saw firsthand how disconnected tools, complicated setups, and poorly structured systems were holding businesses back, creating more stress and confusion instead of support.
Known as one of the “Tech Besties” to her clients, Anel is recognised for turning messy, disconnected systems into streamlined setups that are easy to manage, maintain, and scale.
Her approach is simple: fix what’s not working, simplify what’s overcomplicated, and build systems that actually make running a business easier, not harder.
Today, she works with business owners who are tired of struggling with their systems, helping them save time, reduce stress, and focus on what they do best.
Born and raised in sunny South Africa, home of the Springbok Rugby team, Anel is happily married to her charming, loving husband and is a proud fur-mom to two adorable babies.
When she’s busy rescuing clients clean up their systems, you’ll find her enjoying good food and great company, appreciating the daily funnies, and spending time with family, because at the end of the day, life (and business) should feel fulfilling, balanced, and a little less stressful.
Systems, Funnels & CRM Setups
These examples showcase how we build CRM systems, funnels, automations, and membership areas that help businesses attract leads, manage clients, and deliver their services more efficiently.
Our Promise to Service-BasedBusiness Owners
Our Vision
To be the trusted systems partner for service-based business owners, helping simplify their CRM, automations, and backend processes so they can spend less time managing systems and more time growing their business.
Our Mission
To provide simple, tailored CRM and automation systems that remove overwhelm, streamline daily operations, and help business owners stay focused on what they do best.
Our Company Values
FOCUS
We put our clients first, taking the time to understand their needs and build systems that genuinely support their business.
AUTHENTICITY
What you see is what you get. Honest, straightforward support without unnecessary jargon or overcomplication.
INTEGRITY
We do what’s right, even when no one’s watching, ensuring transparent and ethical work at every step.
TRUSTWORTHINESS
We show up, follow through, and deliver, building long-term trust through consistency and reliability.
HONESTY
We communicate openly, set realistic expectations, and keep things clear and practical. Guided by faith and integrity, we believe in learning, growing, and staying true in everything we do.
Client Success Stories
Get In Touch
Get in touch with us through the blue chat button on this website, through our social media channels or by completing the intake form.
Krugersdorp, Gauteng, South Africa, 1739